The importance of design elements

Understanding design helps us appreciate the little things. Looking at a photograph and recognizing the rule of thirds can not only help you understand the concept of the photo, but also makes you better and noticing details. Noticing these details makes us more aware of the world around us, and we can ultimately appreciate art and design more.

When we can point out design elements on our own we start to feel what the artist wants us to. When it comes to advertisements, noticing the elements of design are crucial. Take for example this ad for Ray Ban sunglasses. The use of pattern and repition make it eye-catching. The colors are repeated as well as the phrase “Never Hide” which reinforces to its audience what the brand is all about. The placement of three object pictures also breaks up the pattern and makes the ad interesting. Overall the designer knew that the use of pattern and repetition would make a compelling and youthful ad.

What is Graphic Design?

We don’t even realize it, but graphic design is everywhere we go, and it influences the choices we make and how we behave every day. When we go to the store and decide between two boxes of cereal, we’re not just comparing the prices, we’re comparing the design of the boxes. Chances are, we’re not going to pick the plain dull box with boring typography. As a culture, we like things that are flashy and loud, with lots of color and imagery.

In its most basic definition, graphic design a visual form of communication for magazines ads, websites, products, companies, etc. However, graphic design is also an art form. I think it is one of the few and unique types of art that is functional, and can also be appreciated for its craft and beauty. Being a good designer not only requires knowledge of how to use graphic design software, but it also requires creativity and an eye for art.

I love graphic design because it everywhere. Throughout the day, you will see that most of everything you touch or everything you read was designed. When we see these things we can realize the many possibilities there are in the design industry. Most importantly, seeing the design around us gives us a better sense of the world and how it works.

Which cereal would you buy?