http://www.api-play.org/upload/images/webpage/API/twitter.jpg



http://me.stanford.edu/groups/design/automotive/images/LogoToyota.jpg








http://www.twilightsoundtrack.com/wp-content/uploads/twilight-cover.jpg

Twitter, Toyota and Twilight. All totally different things, yet they all share something in common. Yes, they all start with the letter T which is the letter I have chosen to explore for this blog post, but the more important thing they share in common is how they use typography to create brand awareness and emotion.

By now we’re all familiar with Twitter. When we see the T symbol we don’t even need the words. The teal blue background with the white lowercase “T” are enough. The creator of the Twitter logo was smart. The colors are contrasting and eye catching. The characters in the word Twitter are also all lower case, and the typeface used is more bubbly, rounded and bold, rather than light. The Twitter logo and simply the “T” app button are a perfect example of good typography.

Another “T” logo that popped into my head and has been in the news a lot recently is Toyota. The Toyota logo is interesting to me because they chose to not only use a specific typeface for their wording, but they also created a symbol out of the letter “T” that is even more recognizable than the typeface. The font used for the word “Toyota” is simple. It is all upper case letters in a regular to bold weight in a Roman form. It’s simple and clean lines give the audience the feeling that their cars are simple and clean too. If they were to use a script font, audiences may get the idea that their cars are fancier or higher class. Using the basic font gives off the impression that Toyotas are for everyone. However, when it comes to their letter “T” symbol, they give it a modern twist. This gives off the impression that although they are clean and simple, they are also modern and ahead of the game. Toyota’s use of clean lines and simple typography is/was effective. Now they’ll just have to convince people that their cars are simple, clean and SAFE.

The final typography “T” example I chose was this Twilight poster. The title is in a serif font, and is all lowercase. The font is also a Roman style and is a regular weight. The black background and the white letters give a spooky effect. What makes this work is the effect on the letters. The letter “T” looks like there are moon beams shooting out of it. The beams from the "T" shoot up to the vampire Edwards face and give the audience a glimpse of what’s to come in the movie. The letter "T" in Twilight is much different from the Toyota "T". Rather than being clean and simple, it is more elaborate and creates more emotion.