An example of bad design

Although Community Warehouse is a great organization that really gives back to Milwaukee, this flyer of theirs is unfortunately very poorly designed. Having interned there over the past summer, I know for a fact that Community Warehouse has been working really hard to revamp their promotional materials. This old flyer is an example of bad design because there is nothing about it that immediately grabs your attention. The "75% off" is larger than the organization's name. There is a strange large box around the middle section of the flyer, which makes for poor use of space. The organization of information on the bottom, the hours, phone number, etc. are crammed into a small space and it's difficult to read. Balance wise, the flyer is good, but there are no photos or interesting graphics that entice readers.

By simply adding a photo or two, increasing the organization size, and also including a logo, the flyer would be a million times better. Also, by not including a map and simply stating the address of the organization, more room would be available for a more appealing graphic.